The Year of the Resilient: Hyundai PH Honors the New Normal Champions of the PC Dealership Network

Top overall winners of Hyundai’s Dealer Resiliency Awards: (top to bottom) Champion-Hyundai Alabang Muntinlupa; First Runner Up-Hyundai Commonwealth Avenue; Second Runner Up-Hyundai Dumaguete Negros. President and CEO Ma. Fe Perez-Agudo and the family of the late HARI Chairman Edward Go, Mrs. Pacita Go and daughter Christine Go (R) presented the Edward S. Go Award to the three dealerships for having shown outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business in the New Normal.

Hyundai Asia Resources, Inc. (HARI), the country’s official distributor of Hyundai passenger cars, capped its 20^th year celebration with the Hyundai Dealer Resiliency Awards for Passenger Cars. 

Aware of the numerous challenges that its dealership fortress has and continues to face in these challenging times, dubbed the New Normal, HARI tailored this recognition to celebrate the dealership teams that have shown outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business from January 2020 to September 2021, the Year of the Resilient.

In her message of congratulations, HARI President and CEO Ma. Fe Perez-Agudo said, “Not all heroes fly around in capes. And they come in all shapes and sizes. They even feel afraid and sometimes stumble in all this uncertainty. But one thing is certain, they never back down. And, in difficult times, forging on and doing what must be done is already superhuman.”

Thirty-nine resilience champions in six major categories were honored last December 15 at the virtual awards ceremony. The Edward S. Go Award, inspired by HARI’s late chairman of the board, was presented to the dealerships that have proven their mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations. Chairman Go, who passed away on August this year, was admired and respected for his keen business savvy and, more importantly, for his firm stand on ethical practice as the key to business sustainability.

Following is the roster of awardees:

Edward S. Go Award 

Champion, Hyundai Alabang Muntinlupa

First Runner Up, Hyundai Commonwealth Avenue

Second Runner Up, Hyundai Dumaguete Negros

Department Awards

Resilience Award for Customer Relations Management

Hyundai Cebu North

Hyundai Batangas City

Hyundai Dagupan Pangasinan

Hyundai La Union

Resilience Award for Parts Operations

Hyundai Commonwealth Avenue

Hyundai E. Rodriguez

Hyundai Baliwag Bulacan

Hyundai Pagsanjan Laguna

Resilience Award for Marketing

Hyundai Alabang Muntinlupa

Hyundai Cebu North

Hyundai Cebu South

Hyundai Cabanatuan City

Hyundai Cagayan de Oro

Hyundai Naga City

Hyundai Lipa Batangas

Hyundai Tacloban Leyte

Hyundai Dumaguete Negros

Resilience Award for After Sales

Hyundai Alabang Muntinlupa

Hyundai Las Piñas

Hyundai Dagupan Pangasinan

Hyundai Pagsanjan Laguna

Resilience Award for Sales

Hyundai Commonwealth Avenue

Hyundai Las Piñas

Hyundai Naga City

Hyundai Dumaguete Negros

Special Awards

The Guardians of GPS award recognizes the dealerships who have excellently implemented Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations. 

Winners

Hyundai Cabanatuan City

Hyundai Biñan Laguna

Hyundai Baliwag Bulacan

The Fleet Sales Champion Award celebrates exemplary teamwork in closing the biggest fleet sales in 2020-2021:

Winners

Hyundai Alabang Muntinlupa

Hyundai Pasig City

Hyundai Biñan Laguna

Hyundai Pagsanjan Laguna 

The Service Caravan King is the dealership that has consistently taken the Hyundai ownership experience of “right care, everywhere” from the dealership to the customer’s doorstep.

Winners

Hyundai Commonwealth Avenue

Hyundai Cagayan de Oro

Hyundai Santiago City

Hyundai Tagbilaran Bohol

To close the event, Ms. Agudo emphasized, “After 20 years of operation in the Philippines, it gladdens the heart to see how the HARI Dealership Family has matured and toughened up in the bold and innovative spirit of our brand. Congratulations to our resiliency champions! Truly, Hyundai heroes in the New Normal!”

ABOUT HARI

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, is the third top ranking automotive firm in the country. Hailed four times as Hyundai’s Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and twice as Hyundai’s Global Distributor of the Year (2010 & 2016), HARI boasts of a 41-strong dealer network, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling vehicles. Learn more about us at www.hyundai.ph and www.facebook.com/HyundaiPH.

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