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Northern and Central Luzon move ahead in modernizing public transport with Hyundai Modern PUVs

Posted July 27, 2021

Hyundai Asia Resources, Inc. (HARI), the country’s official distributor of Hyundai commercial vehicles through Hyundai Trucks and Buses Cabanatuan (HTB Cabanatuan), sustains its support for the nationwide public vehicle modernization program (PUVMP) with the recent turnover of a fleet of Hyundai Modern PUVs in Northern and Central Luzon. 

The units are among the estimated 100 Modern PUVs that HARI turned over to various transport cooperatives nationwide this year. HTB Cabanatuan proudly counts this as its fourth turnover this year, covering areas of Luzon, specifically Tarlac, Pangasinan, and now, Ilocos Norte and Bulacan.  “We are grateful for the opportunity to participate in the government’s PUVMP and to contribute to helping the country’s hard-working transport cooperatives to modernize their fleet through Hyundai’s quality people movers,” said HTB Cabanatuan President Dennis San Juan. “Our dealership is ready to provide service assistance necessary for their cooperatives to keep on moving for sustainable mobility and progress,” he added.

In Ilocos Norte last July 8, HTB Cabanatuan turned over 23 units of HD50S Modern PUV Class 2 to the Laoag Bacarra Pasuquin Transportation Group Inc. (LBPTGI). While the Sapang Palay Tungko Grotto Transport Service Cooperative (SPTGTSC) of San Jose Del Monte, Bulacan, welcomed over 15 brand-new units of the same Modern PUV model last July 19.  

Both events were graced by key officials from the national and local government, transportation sector, banking industry, and community-oriented groups.  

At the official turnover ceremony held at Laoag International Airport, DOTR chief Hon. Arthur P. Tugade commended the Laoag Bacarra Pasuquin Transport Group’s PUV modernization efforts: “By banding together into one cooperative, you are making sure that public transportation is not only safe and comfortable, but more importantly, reasonable.”

United for modernization.  Key officials from national and local government graced the ceremonial launching of Laoag Bacarra Pasuquin Transportation Group Inc. (LBPTGI) and the turnover ceremony of Hyundai Modern PUVs. (L-R) Civil Aviation Authority of the Philippines (CAAP) Deputy Director General for Administration BGen. John Estabillo AFP (Ret.); Attorney Anabel Marzan-Nullar, Land Transportation Franchising and Regulatory Board (LTFRB) Ilocos Regional Transportation Development Office Chief; honorable Michael Marcos Keon, Mayor of Laoag City; Hon. Arthur P. Tugade, Secretary of the Department of Transportation; and honorable Ferdinand Aguinaldo, Mayor of the Municipality of Pasuquin.

“L” for Leading the way for a better commute. Land Transportation Franchising and Regulatory Board (LTFRB) Ilocos Regional Transportation Development Office Chief Attorney Anabel Marzan-Nullar (center), and HTB Cabanatuan President Dennis San Juan (3rd from left) led the symbolic exchange of the Hyundai Modern PUV key with LBPTGI Corporate Secretary Nepthaline Dumlao (5th from left).

Hyundai Modern PUVs make their maiden journey in Laoag City.

Working as one towards transport modernization.  Hyundai Modern PUVs are officially turned over to the Sapang Palay Tungko Grotto Transport Service Cooperative (SPTGTSC). In attendance were (L-R) Legal Assistant from the LTFRB Region 3 Jess Sison, HTB Cabanatuan President Dennis San Juan, SPTGTSC Chairman Delfin V. Engay, San Jose Del Monte Mayor Hon. Arthur B. Robes, Land Bank of the Philippines (Malolos) Assistant Vice President Ranilo B. Jimenez, and 4th District of Bulacan Board Member Allan Ray A. Baluyut.

SPTGTSC Chairman Delfin V. Engay (2nd from left) and San Jose del Monte Mayor Hon. Arthur B. Robes (3rd from left) do the honors during the ribbon-cutting ceremony, assisted by HTB Cabanatuan President Dennis San Juan (1st from left) and Land Bank of the Philippines (Malolos) Assistant Vice President Ranilo B. Jimenez (4th from left).  The transport group hopes to elevate the quality of mobility in Bulacan through cutting-edge features that Hyundai Modern PUVs can offer to the riding public. 


Hyundai’s fleet of Modern PUVs are now ready to ply the roads of San Jose Del Monte, Bulacan.

HARI’s commitment to help accelerate PUV modernization is evident in the distributor’s strong sales of its HD50S Modern PUV.  In the recently published industry sales report (June 2021 year-to-date sales) by the Association of Vehicle Importers and Distributors (AVID), HARI’s upbeatperformance in the commercial vehicle (CV) business was largely attributed to strong sales of its HD50S Modern PUV model, which cornered 9.7% market share in Category III (3 to 6 tons) of the truck segment. This figure is equivalent to 289 units sold for the HD50S, which is a whopping 775.8% leap in HARI’s sales performance in the said category compared to the same period last year.  

According to HARI President and CEO Ma. Fe Perez-Agudo, the vigorous sales of their Modern PUV models is an indicator of the growing trust and confidence of the transport sector in Hyundai. “HARI believes that quality speaks for itself, and that commitment to quality is what our hard-working, progressive transport groups have seen in our Hyundai Modern PUVs. They can rest assured that we shall return their trust with nothing less than dedicated service and assistance to maintain the quality, safety, and road-worthiness expected of our Modern PUVs.”

Hyundai Trucks and Buses Philippines, shoulder-to-shoulder with the national and local government and the transport sector, is well on its way to usher in the nation’s recovery through better, more efficient, and safer mobility.

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Hyundai Asia Resources, Inc.  (HARI), the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines, has been hailed four times as Hyundai Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and Hyundai Global Distributor of the Year 2010 and 2016. It boasts of a network of 42 passenger cars and 14 commercial vehicle dealerships, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling commercial and passenger vehicles. HARI is passionate and committed to its vision “to be the leading automotive firm and lifetime partner of Filipinos in creating value for a sustainable future.” Learn more about us at and

For further information, contact:
Antonio “Toney” Sevilla
Mobile: +63917-8015907